If there is one thing I have made clear on this blog, it is how important I believe PR is for the film industry. And if you don’t want to hear me out, that is okay. Instead of listening to me, you can hear it from Pual Neinstein, Co-Chief Executive Officer at Project X Entertainment. Project […]
There are hundreds of movie production companies out there – some of which we hear of regularly, and we can picture the logo in our head when someone says the name. But others are small, independent production companies that we will never know exist. To give us an idea of who’s at the very top, […]
It is no secret that the film industry, for all the good it holds, also has its fair share of flaws. One particular issue that is hard to ignore is the issue of gender inequality. The New York Film Academy created an infographic highlighting some of the bigger gender discrepancies and statistics in the top […]
With a new year encroaching, talk of the most anticipated films of 2023 is beginning to flood the media. One reason some films are talked about more than others? Good Public Relations. After looking through different media platforms, I can see which films get the most attention. In this post, I will introduce 5 of […]
Over the last several weeks, I have referenced multiple PR components of the film industry. All of the mentioned components in my past posts are important to the ideas conveyed, but, with the exception of the news release, they are never the star of the post. This is why I wanted to dedicate this post […]
With the evolution of technology came the concept of streaming platforms. Once upon a time, when a new movie was released, it had to go through stages before you could enjoy it in the comfort of your home. Now, many ways allow people to get the movie on their tv and avoid the theater altogether, […]
Corporate social responsibility is commonly defined in the PR world as “doing well by doing good.” It is important for any corporation concerned about responding to social and environmental issues and helps to engage with a community to build a trusting reputation. Put more simply, CSR targets three key concepts — people, planet and profit. […]
As the world of strategic communication expands and becomes more influential, people aren’t always fully aware of what is happening on the producer side of goods and services. It isn’t uncommon to hear “PR and marketing go hand in hand.” And yes, this is true, but not to be confused with them being the same […]
Welcome! As a student nearing the end of my studies in public relations and having an ever-growing love for the film industry, I wanted to create a platform where I could merge those two things. The film industry has always fascinated me, and before I went into undergrad, I thought about trying out cinema studies. […]