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Sally Campbell

10 of the Top Grossing Production Companies in 2020

There are hundreds of movie production companies out there – some of which we hear of regularly, and we can picture the logo in our head when someone says the name. But others are small, independent production companies that we will never know exist. To give us an idea of who’s at the very top, […]

Categories
Sally Campbell

How Paramount Pictures Built a Perfect CSR Plan

Corporate social responsibility is commonly defined in the PR world as “doing well by doing good.” It is important for any corporation concerned about responding to social and environmental issues and helps to engage with a community to build a trusting reputation. Put more simply, CSR targets three key concepts — people, planet and profit.  […]