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Sally Campbell

5 PR Components Used Across the Film Industry

Over the last several weeks, I have referenced multiple PR components of the film industry. All of the mentioned components in my past posts are important to the ideas conveyed, but, with the exception of the news release, they are never the star of the post. This is why I wanted to dedicate this post […]

Categories
Sally Campbell

How to Craft News Releases for Films

If you’re familiar with PR, you’re familiar with the news release. News releases share information straight from the source — the key facts and figures aren’t lost or confused by moving through channels. News releases are a tried and true method of sending information to the media.  A news release can apply to just about […]