In my second-to-last class as a PR major, I worked with a small group to create a PR plan for Dundee Hills Winegrowers Association, an AVA in the Willamette Valley. This plan combined multiple components of strategic PR, such as a situation, PEST, and SWOT analysis’; a communication audit; an in-depth audience profile, including a persona; and a strategic goal that led to objectives, strategies, and tactics; a timeline; and a budget. Our main objective for Dundee Hills centered around an SMS marketing campaign. At the end of our term, my group presented our plan to members of the board of Dundee Hills.

Dundee Hills PR Plan