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Sally Campbell

What Paul Neinstein Says About PR in the Entertainment Industry

If there is one thing I have made clear on this blog, it is how important I believe PR is for the film industry. And if you don’t want to hear me out, that is okay. Instead of listening to me, you can hear it from Pual Neinstein, Co-Chief Executive Officer at Project X Entertainment.  Project […]

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Sally Campbell

10 of the Top Grossing Production Companies in 2020

There are hundreds of movie production companies out there – some of which we hear of regularly, and we can picture the logo in our head when someone says the name. But others are small, independent production companies that we will never know exist. To give us an idea of who’s at the very top, […]

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Sally Campbell

Pointing Out a Film Industry Flaw: the Issue of Gender Inequality

It is no secret that the film industry, for all the good it holds, also has its fair share of flaws. One particular issue that is hard to ignore is the issue of gender inequality. The New York Film Academy created an infographic highlighting some of the bigger gender discrepancies and statistics in the top […]

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Sally Campbell

5 of the Most Anticipated Films of 2023

With a new year encroaching, talk of the most anticipated films of 2023 is beginning to flood the media. One reason some films are talked about more than others? Good Public Relations.  After looking through different media platforms, I can see which films get the most attention. In this post, I will introduce 5 of […]

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Sally Campbell

5 PR Components Used Across the Film Industry

Over the last several weeks, I have referenced multiple PR components of the film industry. All of the mentioned components in my past posts are important to the ideas conveyed, but, with the exception of the news release, they are never the star of the post. This is why I wanted to dedicate this post […]

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Sally Campbell

How Streaming Platforms Have Changed the Game of Film

With the evolution of technology came the concept of streaming platforms. Once upon a time, when a new movie was released, it had to go through stages before you could enjoy it in the comfort of your home. Now, many ways allow people to get the movie on their tv and avoid the theater altogether, […]