Corporate social responsibility is commonly defined in the PR world as “doing well by doing good.” It is important for any corporation concerned about responding to social and environmental issues and helps to engage with a community to build a trusting reputation. Put more simply, CSR targets three key concepts — people, planet and profit. […]
With Halloween just around the corner, what could be more exciting than a new spooky film? Wendell & Wild, a stop-motion horror comedy, released in limited theaters on September 21, hit Netflix only seven days later, on September 28. Henry Selick, director of the film, is the same person behind the beloved Nightmare Before Christmas […]
As the world of strategic communication expands and becomes more influential, people aren’t always fully aware of what is happening on the producer side of goods and services. It isn’t uncommon to hear “PR and marketing go hand in hand.” And yes, this is true, but not to be confused with them being the same […]
Public Relations serve as the backbone of nonprofit organization models. And the Environmental Media Association figured out how to perfectly combine the fame of the film industry with the principles of PR to build an award-winning nonprofit. Directly on its website reads, “EMA serves as a valuable link between the world of media and the […]
If you’re familiar with PR, you’re familiar with the news release. News releases share information straight from the source — the key facts and figures aren’t lost or confused by moving through channels. News releases are a tried and true method of sending information to the media. A news release can apply to just about […]
The psychological thriller, “Don’t Worry Darling,” was announced in July 2019. This far back, everything looked good from the public relations side of this film. People were excited by the female director, Olivia Wilde. The original cast starred two well-loved actors, Shia LaBeouf and Florence Pugh. The trajectory of this film looked good, positioning it […]
Welcome! As a student nearing the end of my studies in public relations and having an ever-growing love for the film industry, I wanted to create a platform where I could merge those two things. The film industry has always fascinated me, and before I went into undergrad, I thought about trying out cinema studies. […]